Ottawa, ON – TELUS and
The Ottawa Hospital Foundation today announced their milestone
campaign to make a ‘pink difference’ and bring
additional digital mammography equipment to the hospital.
Between May 6 and October 31, 2010, TELUS will donate $25
to the Ottawa Hospital Foundation for each purchase of a pink
BlackBerry Curve 8530 or the upcoming pink BlackBerry Pearl
3G smartphone available only at TELUS. This new high-tech
equipment will replace the current analogue (or film based)
equipment used at The Ottawa Hospital. It will provide doctors
with clearer images which in the end, provides earlier detection
of breast cancer for women in Eastern Ontario and Western
Quebec.
Traditional mammogram X-rays do not penetrate dense breast
tissue, making it more difficult to interpret results and
detect tumours. Digital mammography equipment produces more
accurate results with advanced capabilities to generate magnified
images of breast tissue to help with the early detection of
breast cancer. Access to this advanced digital equipment is
limited. This campaign will help to bring vital equipment
to The Ottawa Hospital Foundation and increase the chance
of survival from this life-threatening disease.
The TELUS “Go Pink” campaign will fund tangible
social outcomes that women and men will benefit from immediately.
The coast-to-coast campaign is benefiting communities by funding
innovative breast cancer technology in healthcare facilities
across Canada, including: BC Women’s Hospital &
Health Centre Foundation, Alberta Cancer Foundation, Saskatchewan
Cancer Agency, CancerCare Manitoba, Princess Margaret Hospital
Foundation in Toronto, The Ottawa Hospital Foundation, Segal
Cancer Center at the Montreal Jewish General Hospital and
QEII Health Sciences Centre in Halifax.
“As a Canadian technology leader and a committed corporate
citizen, TELUS recognizes the need to bring the latest technology
to local healthcare providers in an effort to help with the
early detection of breast cancer,” said Anne-Marie Laberge,
vice-president, TELUS Customer Solutions. “As a woman
and mother, I am so grateful that our TELUS team and our customers
have an opportunity to give back in a meaningful way to help
with the purchase of new digital mammography machines in our
communities.”
“We are thrilled to be partnering with TELUS to help
bring such an important piece of equipment to The Ottawa Hospital,”
said Guy Morency, Director of Diagnostic Imaging at The Ottawa
Hospital. “More than 22,000 patients from the Nation’s
Capital and Eastern Ontario come to The Ottawa Hospital to
receive mammograms every year. Through this partnership, TELUS
is enabling us to improve our technology and deliver better
results to our patients.”
The BlackBerry Curve 8530 smartphone, for $49.99 on a three-year
plan, and the BlackBerry Pearl 3G smartphone, coming soon
for $29.99 on a three-year plan, are only available in pink
from TELUS. For more information about the TELUS Go Pink campaign,
please visit www.telus.com/pink.
About The Ottawa Hospital
The Ottawa Hospital is a multi-campus, academic health sciences
centre, serving 1.2 million residents of Ottawa and Eastern
Ontario, both in English and French. It provides care for
more patients than any other hospital in Canada, and boasts
specialty centres in cancer, heart, kidney and vision care,
as well as rehabilitation services. For more information,
visit The Ottawa Hospital Web site at www.ottawahospital.on.ca.
About The Ottawa Hospital Foundation
The Ottawa Hospital Foundation’s mission is to inspire
and enable people to support the highest quality health care
at The Ottawa Hospital and lifesaving research at the Ottawa
Hospital Research Institute. For more information, visit The
Ottawa Hospital Foundation Web site at www.ohfoundation.ca.
About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications
company in Canada, with $9.6 billion of annual revenue and
11.9 million customer connections including 6.6 million wireless
subscribers, 3.9 million wireline network access lines and
1.2 million Internet subscribers and 200,000 TELUS TV customers.
Led since 2000 by President and CEO, Darren Entwistle, TELUS
provides a wide range of communications products and services
including data, Internet protocol (IP), voice, entertainment
and video.
In support of our philosophy to give where we live, TELUS,
our team members and retirees have contributed $158 million
to charitable and not-for-profit organizations and volunteered
3.1 million hours of service to local communities since 2000.
Nine TELUS Community Boards across Canada lead TELUS’
local philanthropic initiatives. TELUS was honoured to be
named the most outstanding philanthropic corporation globally
for 2010 by the Association of Fundraising Professionals,
becoming the first Canadian company to receive this prestigious
international recognition.
For more information about TELUS, please visit telus.com.
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For more information, please contact:
Ingrid Gingras
Media Relations and Marketing Officer
The Ottawa Hospital Foundation
igingras@ottawahospital.on.ca
Tel.: 613-798-5555, ext. 18718
Megan Fielding
TELUS Media Relations
(416) 894 0817
Megan.Fielding@telus.com
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